Audio advertising has emerged as a powerful tool for brands to connect with consumers in meaningful ways. With the rise of platforms like Spotify, leveraging the potential of audio ads has become crucial for marketers seeking to tap into the right moments and
Snapchat, under its parent company Snap Inc., is intensifying its efforts in India following significant growth in its user base. The company’s focus includes hyperlocal experiences, partnerships, and innovative features tailored for the Indian market. Surging User Growth Snapchat’s journey in India has
Riot Games, the renowned developer behind Valorant, is extending its popular first-person shooter (FPS) game to mobile platforms. This move comes as Riot aims to broaden its player base and provide the Valorant experience to a wider audience. Introduction to Valorant Valorant, launched
Battlegrounds Mobile India, the customized Indian version of PUBG Mobile, is set to begin pre-registrations starting May 18. Crafted by the South Korea-based game developer Krafton, this announcement comes with enticing rewards, exclusive features, and specific restrictions geared towards Indian gamers. Pre-Registration and
Krafton, the company behind the immensely popular game PlayerUnknown’s Battlegrounds (PUBG), is gearing up for a significant financial move with its upcoming initial public offering (IPO). Let’s delve into the details of Krafton’s IPO plans and its strategies for the future: IPO Details
Niantic Inc., the company behind the wildly popular augmented reality game Pokémon GO, has marked the game’s 5th anniversary with exciting announcements and features for players worldwide. Here’s a look at what’s in store for Pokémon trainers: Milestones and Celebrations Since its launch
PayPal Ventures, the corporate VC arm of PayPal, has co-led a Series D1 funding round for Shiprocket, an e-commerce aggregation platform based in New Delhi. Here are the details of this significant investment and Shiprocket’s plans for growth and development: Funding Details Shiprocket
The ban on Chinese apps in India, including TikTok, has led to a surge in Indian alternatives, particularly in the short video platform segment. Let’s delve into how these Indian platforms have gained traction and their impact on content creators and users: Shift
A recent report has highlighted India’s position among the top three countries facing phishing attacks, particularly through widely-used instant messaging apps such as WhatsApp and Telegram. Here are the key findings and insights from the report: Dominance of Phishing via Instant Messaging Apps
WhatsApp has made a significant decision regarding its controversial privacy policy update, extending the deadline for users to accept the terms beyond the previously set May 15 deadline. Here are the key details surrounding this development: Scrapping the May 15 Deadline In response